








Touch down in Antigua, jump on board our private yacht and breeze across turquoise seas. In two miles and less than ten minutes you are on your 300-acre island home, one of the most desirable, all-inclusive retreats in the Caribbean. Welcome to Jumby Bay Island. A place like no other, we were tasked to run a brand workshop and dive deep in to the psyche of island life. After a few days of staff interviews and collating client feedback. A brand promise was created, Life Unscripted. Accompanied by brand values, personality, purpose and messages was created. Support materials were created and a brand hierarchy was developed.