ONE FINE STAY

One Fine Stay tasked me with reviewing their existing brand guidelines to produce a fresh, new guideline document. First consideration was to create a comprehensive suite of practical creative applications, housed within one core document.  The content needed to exemplify One Fine Stay’s brand values whilst providing total clarity. We also needed to ensure an easy user experience.   Next move was to relay the practical application of these brand guidelines across a broader range of marketing communications collateral. This included items such as tote bags, business cards, postcards and promotional flyers.   Finally, I addressed the need to provide creative templates for press advertising, across multiple design formats.