HUUB – ECO BRAND CREATION

The project required, branding for an innovative new solar power energy company and act as ‘market maker’, to propel its launch. Each Huub can generate and store enough solar power to provide and protect the energy needs for up to 90% of a typical three-bedroomed house.  It was key that these attributes were visually express and reflected the versatility of HUUB’s adaptable space, suitable for Garden offices, extensions, annexes, playrooms, gyms and saunas and creative space. All brand touch points were considered and developed whilst an audience identification strategy was devised and implemented. Creating the first phase of an efficient marketing programme and suite of communications collateral, with activity focusing on digital and promotional event support. Communications were designed to educate, engage and generate leads from both an affluent, mature domestic consumer in addition to a defined commercial target audience.