Zeborn is a new brand created in partnership with ACS, Australia’s leading professional association for the technology sector across industry, government and education. IceDog Design developed the Zeborn brand from the ground up, including name generation, brand strategy and articulation. It is designed for entrepreneurs, innovators and investors building ambitious, tech-led businesses. The name blends two powerful startup symbols: the Zebra, representing sustainable, well-balanced growth, and the Unicorn, symbolising rapid innovation and scale. Together, Zeborn captures a mindset that values ambition, resilience and building businesses with substance.